When I learned that the events team at work was invited to the opening of this year’s Oishi Snacktacular at Trinoma, I immediately asked if I can join them. I wasn’t able to check it out last year but I knew that it was going to be fun, having read about it in the papers. Moreover, I am actually a fan of how they turned their brand around. Oishi has been in existence since I was very young (my favorites were Kirei, Rinbee, and of course, Oishi Prawn Crackers), and how they’ve reinvented in recent years and made the brand hip and cool again is definitely impressive.
They had a lot of fun activities for the guests, like the Snack Catcher, where they hoist you up then dip you into a pool of assorted Oishi snack products, and you can get as much as your hands and legs can hold. Then you get to take everything home!
What’s great about Oishi Snacktacular is how they not only showcase their different products via fun activities, but also introduce a new way of enjoying them. For instance, the Oishi Choco Chug was made into soft-serve ice cream, which you can top with their other products like the Wafu wafer sticks and Sponge chocolate rings. The Smart-C lemon and pomelo flavors were turned into slushies.
The fun didn’t stop there. We also got to create our own snacks in the Make-A-Snack booth! You can choose your pellets and combine flavors. I chose potato fries and potato ridges, which I flavored with cheese and nori. It was sooo good! To further personalize the experience, you can choose the color of your snack bag too.
Oishi has a lot of celebrity brand ambassadors, like Ramon Bautista, Slater Young, and Elmo Magalona, who hosted that morning’s event. Bloggers, media people, and more celebrities roamed the around and also checked out the activities.
